Central Nassau Optical by Plitz

Client’s Name: Central Nassau Optical

Link: centralnassauoptical.com

Case: We were contacted by Central Nassau Optical because they wanted to improve their online reputation. They want to find out the way to encourage their clients to leave a review after their visit, real clients, real patients that will really give them clear insight of what they are doing good and what they need to improve.

Another important point was to encourage the patients to interact more with their website, so it will be easy for both sides if the clients can schedule their next appointments online.

Technologies: WordPress, Divi® Builder, Appointments+, Hummingbird, PHP, CSS, cPanel and CloudFlare

Central Nassau Optical by Plitz

Client’s Name: Central Nassau Optical

Link: centralnassauoptical.com

Case: We were contacted by Central Nassau Optical because they wanted to improve their online reputation. They want to find out the way to encourage their clients to leave a review after their visit, real clients, real patients that will really give them clear insight of what they are doing good and what they need to improve.

Another important point was to encourage the patients to interact more with their website, so it will be easy for both sides if the clients can schedule their next appointments online.

Plitz Solution for Mimi’s Getaway

When we analyzed the case of Mimi’s Getaway, we defined a set of tactics we could use to explode Mimi’s potential. We analyzed the strengths and flaws to the kind of business and we came with the next proposal:

  1. Branding: Creation of the logo and the full graphic line.
  2. Website with booking system, focused on tours promotion and booking, specifically cruises, but with the ability to add other services. The website has been created and customized in WordPress, and is capable to receive payments online to reserve tours. Other extra options is the ability for Miriam to manage her appointments.
  3. A launching strategy on Social Networks and blogs about traveling and destinations.
  4. A deep SEO service from the beginning, by working on every detail that most of agencies don’t pay attention.
  5. Online Reputation strategy, starting with the current clients, to know what they think of the service so far, and using the relationship to build loyalty and referral programs. We use our Artificial Intelligence Mia to create engagement with new prospects and clients.
  6. Digital Marketing, using Google and Bing profiles and four Social Networks. On this area we are including eMail marketing and blogging too.
  7. Constant website improvements and content management to make the website more interactive.

Technologies: WordPress, Divi® Builder, Appointments+, Hummingbird, PHP, CSS, cPanel and CloudFlare

Mimi’s Getaway Logo

We created Mimi’s logo with semi-pastel colors.

The Magenta to play with attraction of red tones and keeping Mimi’s touch as a woman business owner at the same time. The blue on the plane, which represents trust.

The plane is replacing the apostrophe and the word Mimi is forming the trail of the flight of such plane, giving a sensation that Mimi will take you to any place you want.

Mimi's Getaway logo

Sample of Promotional Video for Mimi

Below a video made to promote Mimi’s tours. With this video we included the promotion of other services, and was distributed in Google, Bing and our YouTube Channel.

Follow Mimi’s Social Profiles

See more posts from different campaigns.

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