The difference between pages, posts and landing pages on a website
Have you heard about the term webpage and website? Well, maybe you know that a website is composed of a series of web pages, and each webpage is a document displaying the content or information you want to transmit throughout the internet. This article is about the different types of web pages you can use on your website depending on your intention and goal.
The reason why we want website owners to understand this difference is that you can get the best out of your website’s potential, and use the right tool to transmit your message. When a website administrator is more familiar with the tools of their Content Management System, they are able to be creative in the way of promoting ideas or information.
Below you will find what it is each type of pages you see on a website, and what is their specific purpose.
What Is A Web Page?
In the realm of blogs and eCommerce, normally these are static pages, that means they have content that doesn’t change, or could change once in a while, static is the opposite of dynamic, it’s constant and normally last all the time a website is online.
The purpose of a Page on your website.
Using a page is normally the best way to create your core menu or navigation, to show the crucial content you want your visitors know about you, your business, your products, your services, your ideas, or whatever the topic or industry of your site. The most common pages are for example “About Us”, “Contact Us” and of course your Home Page. These pages are usually the same, from there comes the term “static pages”, and normally are the base of your sitemap. From a page you can direct people to sub-pages or posts.
Pages are often different, layout wise, they keep the same graphic and design line but they may vary according the information you are sending.
SEO importance of a page.
As I said before, these pages are the core of your navigation, and even though Search Engines love dynamic websites, the static pages will give a base to the sitemap, to index and distribute your content on their algorithm in a better way.
What is a Post and how to use it?
Posts are dynamic content on your website, information that could be just more details about what your pages are saying. For example, if you have a website about shoes, you can have a blog, where your posts would be about shoes fashion trending, brands, the type of shoes in the world, etc.
Posts can be displayed directly on pages, and they normally use the same template. Posts can be divided in categories too, so it will be easy for you to organize your communications for a better user experience.
The different kind of Posts
There are many types of posts according to the industry of the website. Some terms already exist, but at the end they are just posts. For example, in an Electronic Commerce website the post type will be the product, or in a car rental website, the custom post could be the car profile, where the details of such cars are being displayed. Surely you have seen this before in websites that you visited, this kind of post has usually the same template, maybe the template may vary depending on the category, but the posts on the same category are the same template on that website.
What is a landing page, and why is called like that.
Many people confused landing pages with static pages. Is normally confusing because the way they act is very similar, but there are some points that will make a landing page different, and its purpose goes deeper than the static pages.
The term comes because normally they are created with a target in mind, and when you are reaching that target through marketing strategies, the digital place where your guests will arrive is that page that will welcome them with all they are expecting from your publicity. This is the page where the goal is reached.
A landing page is to promote a specific service, product, offer or email sign-up.
When you create a landing page, usually it is to promote something specific. Following with the shoe store sample. Let’s say that you have a new line of shoes for businessmen, you could create a landing page where you will target business men of certain age. You can also give them a special discount by purchasing those shoes by using a promotional code.
They normally are private.
What you are promoting is usually for a specific target according to the last point, right? So, because of this, normally these pages are private, and your target will get them through an email or text campaign, or even social media. The idea is that this leads will fill exclusive by being part of this promotion and will encourage them to become customers.
No navigation menu.
Landing pages normally won’t have navigation links to other pages or posts, because you want your target to focus on your offer and promotion. The other reason is that, when you are using a professional marketing strategy, you want to measure the response of the promotion, so it’s better if you isolate that page.
Some webmasters add anchor navigations to their pages, giving the visitor an easy way to reach a section on that page. On our next article we will talk about sections, columns and rows, that will help you understand the structure of all pages on a website. This will be important for website owners that would like to update their website themselves, and if you are getting a website with Plitz, you will find that our builder uses these terms.
Grow your email list, and if you have the option on your CRM, grow your text system list.
When you are using your landing page, do not forget to always encourage the users to sign-up to your list. A good practice is that your use your landing page to promote what you want, but the lead has to sign-up in order to receive the discount. That way you both are winning, the client gets an extra discount for signing up, and you are getting a new member on your list to keep promoting your business in the future. When you do it right, your database will grow, it will be easier for you to distribute other specials. Another good thing is that the distribution will be faster, in consequence, your ROI too.
By understanding these options you have, you will be able to order and organize your content correctly, and when you do that, your traffic will flow smoothly. Use this information to create a better UX (User Experience) on your website and your clients and any new visitor will appreciate it by sharing more your content with their peers.