Learn how to find out what kind of business website you need and the best way to start.
To have and manage a business website is not an easy task. There are so many companies and websites that are creating “DIY Tools” and offering ways to save you some money; but at the end, when you compare the amount of time you spend and the real cost, it turns into be a task that you should delegate to a professional.
The truth behind business website development.
In order to find the best option for your company, you have to understand two important points behind the idea of having a business website.
Difference between a business owner’s responsibilities and the responsibilities of an entrepreneur or freelancer.
Why I am saying “business website,” is because this is an article for business owners, entrepreneurs, or freelancers. A business owner may be managing clientele, vendors, employees, taxes and sometimes more than one physical location. Whilst managing all those responsibilities, you will need a way to get the best out of the Internet without sacrificing your priorities and responsibilities.
A business website is directed to promote a company and its services or products, not a person, so the way you talk about your business could be more challenging. As a Web company, we want to make sure your public target will find every detail of who you are, what you do, and why you are their best option.
The abandonment of a task that doesn’t seem to be important.
After talking about responsibilities, then we come to this point: business owners get so busy managing their business, they may continuously postpone the time to run a website.
In my experience, I have found many local businesses and other small businesses are wasting a great potential to grow because they are not building a digital presence. A Social Network is a tool to engage, not the marketing tactic to grow brand positioning.
Not having a professional business website, is like having a car with squared tires, you still could advance your business, but that advancement and grow won’t be smooth without the right online presence.
Create a business website that will show your value, and why customers should do business with you.
As we always say, “having a website it’s just the beginning of your journey.” After creating a website, we recommend you consider a maintenance service, SEO services, and even eMarketing services.
First, lets talk about choosing the best option for your business website.
Get a business website with the right CMS.
A Content Management System (CMS) is the first thing you have to consider when you are thinking about building a website. There are plenty of options, but we here at Plitz Corperation, are specialized in WordPress for standard and advanced websites, and Magento for eCommerce websites.
We like to work with these two platforms because they are, in our opinion, the most user friendly and complete systems. But there are other options that are good as well, like Joomla and Drupal.
The CMS is important because, after a developer creates your website, the backend must have tools that will be easy for you to keep it up-to-date. An updated website is more attractive to Search Engines
How unique would you like to be?
At the moment you start a business website you have to be clear of one thing: am I ok with a template, or do I want a web design personalized and customized according to my vision?
Finding the right web company or freelancer will depend on this, because some web designers are good, but they still use templates, but a developer that knows PHP, CSS and HTML can create unique websites just for you. Choosing a developer that is customizing your website, would of course mean spending a little more. However, web design is extremely important for business and we feel, here at Plitz, it is well worth the money.
In our case, when we create a business website, we create unique designs for all our clients, and we use Divi Builder to ensure that, even when your website is not theme-based, you can easily edit it with basic computer knowledge.
A business website: provides services through the Internet, not just information.
Depending on your company, you may require some premium add-ons. A professional company should suggest about the best options to get the most of your business website.
For example, let’s say there is Beauty Salon that needs a website, we will definitely suggest to create a website where their clientele can make appointments online. Or we can talk about a little boutique, which could start selling their products online instead of just promoting such products.
When you are planning on creating a website for your business, you have to think about how you can get a faster ROI (Return Of Investment). Sometimes you will need to invest more money, but the results, and the impact of having a website that provides more than just information, could increase your sales in a great way, if you find the right company to support you.
Your business website will need a promotion.
Finally, we strongly recommend you to hire an SEO company. Our clients sometimes think that, because they have a website, their sales will increase quickly.
When we create a website, we make sure it is “SEO Ready,” meaning that we make sure that all meta tags are optimized from the beginning. We add Alt text to images and we make it light as possible, so the site will load fast. These are important things Search Engines are looking for on your website to index it. However, this is just the tip of the iceberg.
The SEO of a website is a set of tools and practices that a webmaster does constantly on a website, including the direct submission of such websites on the major Search Engines. When you do SEO, and you do it right, your website will escalate its ranking until reach the first pages of your main keywords. When this happens, is when your client will really find you, and connect with your business.
Please, leave a comment about this article, and if you have any questions about what topic addressed in this article or with web design, please don’t hesitate in contacting us. We are ready to give FREE consultations and estimates!