Central Nassau Optical by Plitz

Client’s Name: Mimi’s Getaway

Link: https://mimisgetaway.com 

Mimi’s Getaway is an Indepent Travel Agent in Brentwood, New York. She has been servicing Long Island travelers for more than 10 years. She has certifications in Disney University, Sandals, Royal Caribean and others. Visit https://mimisgetaway.com/about-mimis-getaway/#certificates to see all certificates.


Business profiles to create online presence


Impressions in five months live.


Increasing in monthly Google profile views.


Miriam Thomas, better known as Mimi, an Independent Travel Agent, realized that she was in need of make her business more visible via The Internet.

When Mimi met with the Plitz team, she didn’t have a logo, or any other marketing system, she was working by herself her Facebook page.


Plitz Solution for Mimi’s Getaway

When we analyzed the case of Mimi’s Getaway, we defined a set of tactics we could use to explode Mimi’s potential. We analyzed the strengths and flaws to the kind of business and we came with the next proposal, that was accepted and now is in execution.


Creation of the logo and the full graphic line, like business cards, social media post with the same business image, and other advertising material.

New Web Design

Website with booking system, focused on tours promotion and booking, specifically cruises, but with the ability to add other services. The website has been created and customized in WordPress, and is capable to receive payments online to make tours and cruise reservations. Other extra options is the ability for Miriam to manage her appointments.

Launching Marketing Strategy

A launching strategy on Social Networks and blogs about traveling and destinations. Remember that Mimi’s Getaway didn’t have online presence, only Facebook, so we have to make sure travelers will know about her services and her new website.

Online Reputation

Online Reputation strategy, starting with the current clients, to know what they think of the service so far, and using the relationship to build loyalty and referral programs. We use our Artificial Intelligence Mia to create engagement with new prospects and clients.

Digital Marketing

Digital Marketing, using Google and Bing profiles and four Social Networks. On this area we are including eMail marketing and blogging too.

Web Management & Maintenance

Constant website improvements and content management to make the website more interactive.

Mimi’s Getaway Logo Conceptualization

We created Mimi’s logo with a semi-pastel colors pallet.

The Magenta to play with the attraction of red tones and keeping Mimi’s touch as a woman business owner at the same time. The blue on the plane, which represents trust.

The plane is replacing the apostrophe and the word Mimi is forming the trail of the flight of such plane, giving a sensation that Mimi will take you to any place you want.

The concept on the fonts is to denote versatility and movement, to give the clients a perspective of traveling, going away and not being idle, or getting out of the routine, which is Mimi’s Getaway promise.

Mimi's Getaway logo

Technologies: WordPress, Divi® Builder, Appointments+, Traveler System with Booking online, Hummingbird, PHP, CSS, cPanel, Stripe

Follow Mimi’s Social Profiles

See more posts from different campaigns.

Sample of Promotional Video for Mimi

Below a video made to promote Mimi’s tours. With this video we included the promotion of other services, and was distributed in Google, Bing and our YouTube Channel.

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