Meaning of ROI

ROI stands for Return Of Investment.

This term is use to explain the return you will have after starting a service, or hiring a new agency. As a business owner, you are very interested in getting a return of every investment you make, and even better if its faster than usually.

In publicity and marketing it is very necessary to understand the ROI, since is the way you will measure if the service you are getting is giving you the result you expect or if it is necessary to try another strategy.

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